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Is it the client or is it the web marketer's fault?

Anita Lowe - Tuesday, April 19, 2011
This post might just might get me ostracized since many of the online marketers I know are sensitive about their vocation.  I like a challenge and I look forward to the comments.  Here goes!

I've never met a marketer who didn't claim to have the answer for a client's lack of sales.  These folks "preach" about how important good SEO is and how social media will end their search for the ever elusive client.  We've also heard the importance behind a good adwords campaign and the use of keywords.  And I can't forget that we've also got to include the HIU.  You know what an HIU is right?  The human interface unit. 

Here's my take on the situation.  Good SEO, SEM, SMM or any other acronym is not going to bring you more clients nor will the right keywords.  And social media is just a fancy way of saying networking so you can forget about it delivering paying clients with any continuity unless your first examine your business systems and practices.

Take an average website for instance.  The site will have a home page, maybe a product/service page, most certainly an about us page and the required contact us page.  Sound familiar.  If that's all it took to get new clients online, then everyone would be rich now because everyone has these things.  So why isn't it working out?

Why is it that most websites can count on one hand how many new visitors they get every day and can use that same hand to count the number of new clients they get every month?  The answer lies in the lack of an organized business system.  So let's talk about that for a moment to really stir the pot.

Can you describe to me in a succinct, easy to grasp manner, your sales process when that elusive original site visitor shows up at your website?  If you can answer this question and better yet, if you can implement your website with the answer to this question guiding your every decision, then you and only then will your online business thrive.

So, let's get a little controversial here for a moment.  Who's fault is it?  Of course it's the web marketer's fault!  Shame on them!  Instead of focusing on tactics that don't always work, they would create more success stories if they offered a strategy designed to make the website a part of a client's selling process instead of a fancy online business card.

So I was on my way to work when a funny thing happened?

Anita Lowe - Monday, April 11, 2011
It's not every day that I get to blog about just anything.  Most of the time I'm writing about Internet marketing and small business solutions such as business systems.  Other times, I'm too busy to blog so I put it on the "get-around-to-it" list which I never seem to get around to.  Anyway this story is worth telling several times so here goes.

I was on my way to work this morning when I noticed the strangest thing.  I saw what looked like several animals blocking the street ahead of me so I slowed to a crawl to give them a chance to move.  They weren't moving out of the way.  As I got closer, I could clearly see a dog surrounded by 4 large alley cats.  The dog was decent sized too but appeared to be petrified.  The cats were all smaller than the dog but they clearly had their bluff in as they circled the dog with menacing glares and hisses.  I honked my horn a couple of times and they all took off.  The cats ran off in all directions, but the dog gave chase to one of the cats and I'm not sure if he caught the cat but I know he tried real hard too.

Later on it dawned on me the nature of events that I had witnessed.  The dog could be compared to a small business.  Superior in strength, focus and tenacity but paralyzed by smaller, more agile, competitors.  Anyone of the cats would have been no match for the dog and I have my doubts if 4 cats would have had success either.  It didn't matter though, because the 4 cats had accomplished what they came after.  While the 4 cats were busy distracting the dog, a fifth cat had managed to sneak away with the dog's recent kill, a small squirrel.  Of, before I forget, the cats are your competition.

I guess the moral of the story here is all about systems.  The cats managed to get what they wanted from the dog because of their organized systematic approach.  Are you letting others steal your leads away too?  Let me know!