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A great way to increase sales

Anita Lowe - Tuesday, April 12, 2011
Most people start a website for the purpose of making money.  Disappointment sets in when they finally have it finished and the sales don't roll in.  What's up?  What causes what seemed like a good idea to crash and burn?  The answer may surprise you!

One of the first things I look for when a client approaches me about marketing their site is if there is an easy to follow sales process in place.  Most times the answer is no.  I'm not talking about having a shopping cart.  That's the easy part.  I want to know how each page, each article, each image or graphic contributes to the sales process.  Some people call it a funnel or a pipeline.  It doesn't matter what you call it as long as you have one.

A good place to start is your home page.  What's on it and why is it there?  If someone visits your home page, what's the next logical step for them to take?  What steps are they taking?  This is good place to mention analytics.  If you aren't using them, you should be.  Otherwise, how will you ever know if your visitors are following the path you forged for them? 

Still confused about where to start?  Take it one step at a time.  Most websites follow a simple navigational process.  There are links to the home page, to the products and services page, an 'about us' page, maybe a contact page, and whatever else suits the fancy of the business owner.  Since we all know that a visitor can land on your site on just about any page, what is your process if a visitor lands on your 'about' page?  How do you move them from that page to your product page?  How do you get the visitor to take your bait and follow the yellow brick road?

Answer these questions and you will quickly and easily add new sales to your business today!
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